Services
Our expert team will help you solve different research needs. We focus on consumer behavior deep understanding and insights identification. We apply this knowledge to deliver clear and actionable information in order to help you developing successful marketing strategies.
Market Understanding
Lifestyle
Uses and Habits (U&A)
​ Market and category mapping
Brand analysis (image and positioning)
Segmentation
Buyer Personas Development
Customer experience
Trend analysis
Product and concept evaluation
Communication evaluation
We offer a wide catalog of methodologies, through which we can design and conduct specific activities for your research needs.
Online research
Online / virtual focus groups and in depth interviews
Synchronous online activities (in real time) for an specific period of time (eg 1.5 hours) led by a moderator.
Online surveys
Research conducted online that involves a combination of closed and open-ended questions.
Bulletin board
Asynchronous online research conducted in different times through the day and week. A moderator-led discussion, lasting 3-6 days.
MROC (Online Communities)
Carried out over a longer period, to collect longitudinal information. Participants can perform different tasks and share experiences.
Digital ethnography
Combination of real-time interviews / groups and multimedia asynchronous activities, which allow us to delve into the participant's lifestyle and way of thinking.
Face-to-face research
In-depth interviews and Focus Groups
Quantitative studies
Domestic ethnographies / Immersions
Shopping trips
Multi-site observations
Public ethnographies
